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Advertising theory
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising research
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International Marketing Review
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SpringerLink / Bücher
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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International marketing review
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Breaking new ground in theory and practice
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Cross-cultural buyer behavior
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Cutting edge international research
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Economics of Education Working Paper Series
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European Journal of Marketing
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International advertising and communication : current insights and empirical findings
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Journal of electronic commerce research : JECR
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Marketing : ZFP ; journal of research and management
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Media and convergence management
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The service industries journal
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Tourism management : research, policies, practice
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Zeitschrift für ArbeitsmarktForschung - Journal for Labour Market Research
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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CESifo Working Paper Series
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Corporate social responsibility and environmental management
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Digital formations
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Electronic markets : the international journal on networked business
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European Advertising Academy
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European journal of marketing : EJM
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Forschungsgruppe Konsum und Verhalten
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Handbook of research on international advertising
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IZA Discussion Papers
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International journal of consumer studies
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International journal of electronic commerce : IJEC
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Journal for labour market research
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Journal of advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
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Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
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