Binkley, James; Eales, James; Jekanowski, Mark; Dooley, Ryan - In: Agribusiness 17 (2001) 1, pp. 139-160
The purpose of this study is to examine orange juice demand, focusing on the main forms: frozen and chilled, and considering the role of brands, private label, and product variety. We have data for 54 regions in the U.S. for 1989 and 1990. This is advantageous. A December 1989 freeze resulted in...