This study identifies the determinants of coupon values at the brand level within the context of a complex marketing program. A two-equation, fixed-effects, panel-data model accounts for the bidirectional causality between brand prices and discount levels. The empirical model is fitted with data...

StarLink disrupted the U.S. corn market during the 2000|01 marketing year as a result of inadvertent commingling. The potential, upper-bound volume of marketed StarLink-commingled corn from the 2000 crop located near wet and dry millers prior to October 1, 2000, is estimated at 124 million...

Exports of US grain via ocean vessel are discussed in terms of potential impediments and research issues. Five general areas are examined: (1) ocean-freight rate risk; (2) grain quality; (3) export and import ports; (4) cargo preference; and (5) the Panama Canal. It is concluded that the most...

We propose that consumer herding is a plausible explanation of the popularity of low-carb diets in the United States. This proposition was empirically tested using per capita consumption of both broilers and eggs as proxies of the popularity of low-carb diets. Results confirm that people do not...