Many recent studies have evaluated potential market power in the U.S. cattle procurement market using either new empirical industrial organization (NEIO) models or auction models. The model derived here shows the NEIO model holds in some cases, while the auction theory can fully describe market...

ABSTRACT The purpose of this paper is to examine the impact of bilateral imperfect competition between processors and retailers and of import supply on optimal advertising intensity, advertising expenditures, and checkoff assessment rates. First, comparative static analyses were conducted on the...

Recently, many commodity groups have shifted promotion expenditures from generic advertising to non-advertising activities such as in-store promotion programs. Accordingly, corresponding evaluation methods need to be developed to identify the benefits of these non-advertising programs. We...

This study provides a theoretical background for the firm-level analysis on the distributional effects of commodity promotion programs. The conceptual basis of this approach is that firms differ due to differences in possessing endowments of fixed factors, and net returns to firms can be viewed...

This article examines the responsiveness of fluid milk sales to generic milk advertising in New York City, Albany, Syracuse, Rochester, and Buffalo markets. Fluid milk demand equations for New York City, Albany, Syracuse, Rochester, and Buffalo are estimated with monthly data for the period from...

The objective of this study is to examine the impacts of alternative measures of advertising exposure on the evaluation of advertising effectiveness. This study used quarterly data of post-buy actual GRPs and corresponding advertising expenditures for the New York City fluid milk market. First,...

Introduction of biotechnologically modified soybeans will have significant impacts on the US soybean and associated industries. However, technical trade-offs of yield and quality attributes make it difficult to determine which modifications offer the highest potential pay-off and warrant the...

This study develops an empirical framework to estimate quality-adjusted price elasticities from cross-sectional data. The new approach shows the importance of properly adjusting for quality variation in both prices and quantities in demand analysis. When quality adjustment is concerned only with...

This study develops a varying-parameter advertising model specifying advertising parameters as a function of advertising strategies and market environments to explain the varying nature of the advertising responses. This model allows researchers to examine the sources of change in advertising...