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Impacts of duo‐regional generic advertising of social media on consumer preference
Chen, Xuqi; Yan, Heng; Gao, Zhifeng; Jiang, Yuan - In: Agribusiness 38 (2021) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10012632275
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Can “green food” certification achieve both sustainable practices and economic benefits in a transitional economy? The case of kiwifruit growers in Henan Province, China
Liu, Ruifeng; Gao, Zhifeng; Nayga, Rodolfo M.; Shi, Lijia; … - In: Agribusiness 36 (2020) 4, pp. 675-692
Persistent link: https://www.econbiz.de/10012188785
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Does local label bias consumer taste buds and preference? Evidence of a strawberry sensory experiment
He, Chenyi; Liu, Ruifeng; Gao, Zhifeng; Zhao, Xin; … - In: Agribusiness 37 (2020) 3, pp. 550-568
Persistent link: https://www.econbiz.de/10012406373
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Consumer preference for mandarins: implications of a sensory analysis
House, Lisa A.; Gao, Zhifeng; Spreen, Thomas H.; Fred … - In: Agribusiness 27 (2011) 4, pp. 450-464
Persistent link: https://www.econbiz.de/10010625280