Purpose – For agricultural bankers, agribusiness managers, and salespeople, understanding customers and their preferences and behaviors is crucial to success. The two goals of this paper are first to identify today's distinct market segments for financial products for US crop and livestock...

Successful farm business managers must understand the determinants of profitability and have an overall long‐term or strategic management focus. The objective of this research was to explore the use of an e‐learning tool to help producers understand the impacts of different production,...

Purpose: This paper examines credit products, operational performance and business models employed by nontraditional lenders (NTLs) in agricultural credit markets. Design/methodology/approach: Two research methods were employed in this study: (1) an executive interview to collect primary data...