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Consumer Response to Perceived Value and Generic Advertising

Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1

This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...

Persistent link: https://www.econbiz.de/10010911102

Distribution Channel Choices of Wineries in Emerging Cool Climate Regions

Sun, Lin; Gómez, Miguel I.; Chaddad, Fabio R.; Ross, … - In: Agricultural and Resource Economics Review 43 (2014) 1

characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …

Persistent link: https://www.econbiz.de/10011142642

INCOME OF FARMERS WHO USE DIRECT MARKETING

Govindasamy, Ramu; Hossain, Ferdaus; Adelaja, Adesoji O. - In: Agricultural and Resource Economics Review 28 (1999) 1

. For farmers involved in direct marketing, a logit model is used to estimate the probability of attaining high income for …

Persistent link: https://www.econbiz.de/10005513660

MODELING FRESH TOMATO MARKETING MARGINS: ECONOMETRICS AND NEURAL NETWORKS

Richards, Timothy J.; Patterson, Paul M.; van Ispelen, … - In: Agricultural and Resource Economics Review 27 (1998) 2

This study compares two methods of estimating a reduced form model of fresh tomato marketing margins: an econometric …

Persistent link: https://www.econbiz.de/10005513693

Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State

Dong, Diansheng; Schmit, Todd M.; Kaiser, Harry M. - In: Agricultural and Resource Economics Review 36 (2007) 2

A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type. Empirical results indicate that among the four media outlets, television advertising has the largest impact on per capita...

Persistent link: https://www.econbiz.de/10005468706

REGULATION, MARKET POWER, AND ADVERTISING EFFECTIVENESS

Chen, Kevin Z.; Weerahewa, Jeevika - In: Agricultural and Resource Economics Review 27 (1998) 2

Using the case of Canadian dairy industry, this paper investigates the farm level effectiveness of generic advertising in two vertically related markets under government regulation and oligopolistic power. Comparative static analysis indicates that an increase in advertising may either increase...

Persistent link: https://www.econbiz.de/10005468724

NEW VARIETIES AND THE RETURNS TO COMMODITY PROMOTION: THE CASE OF FUJI APPLES

Richards, Timothy J.; Patterson, Paul M. - In: Agricultural and Resource Economics Review 29 (2000) 1

The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate...

Persistent link: https://www.econbiz.de/10005468781

MODELING ADVERTISING CARRYOVER IN FLUID MILK: COMPARISON OF ALTERNATIVE LAG SPECIFICATIONS

Venkateswaran, Meenakshi; Kinnucan, Henry W.; Chang, … - In: Agricultural and Resource Economics Review 22 (1993) 1

The performance of restricted estimators such as Almon and Shiller in modeling advertising carryover is tested and compared to the unrestricted OLS estimator, using 1971-1988 monthly New York City fluid milk market data. Results indicate that in the absence of autocorrelation and...

Persistent link: https://www.econbiz.de/10005320537

PRICE AND QUANTITY EFFECTS OF CANADA'S DAIRY ADVERSTISING PROGRAMS

Kinnucan, Henry W.; Belleza, Evelyn T. - In: Agricultural and Resource Economics Review 24 (1995) 2

An equilibrium-displacement model is combined with econometric estimates of key model parameters to identify the impacts of Canada's dairy advertising programs on prices and quantity. Results suggest increased advertising of fluid milk enhances the farm value of milk but has minimal effect on...

Persistent link: https://www.econbiz.de/10005320547

The Bargaining Strength of a Milk Marketing Cooperative

Prasertsri, Peerapon; Kilmer, Richard L. - In: Agricultural and Resource Economics Review 37 (2008) 2

processors at a bargaining advantage over independent farmers. Marketing cooperatives were established to counter the uneven … bargaining position of individual farmers. This article investigates the relative bargaining strength of one milk marketing … Florida fluid milk market which acts like a bilateral monopoly. The milk marketing cooperatives have bargained well with the …

Persistent link: https://www.econbiz.de/10005320562