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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
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Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.; Van Den Bulte, Christophe - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
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Optimal media allocation of generic fluid milk advertising expendittures : the case of New York State
Dong, Diansheng; Schmit, Todd M.; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 36 (2007) 2, pp. 253-266
Persistent link: https://www.econbiz.de/10003601227
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Direct effect of advertising spending on firm value : moderating role of financial analyst coverage
Du, Ding; Osmonbekov, Talai - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 196-212
Persistent link: https://www.econbiz.de/10012288660