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Marketing research
Burns, Alvin C.; Bush, Ronald F. - 2014 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009739504
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Essentials of marketing research
Malhotra, Naresh K.; Wills, Peter A. - 2013
Persistent link: https://www.econbiz.de/10009739762
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The practice of market research : an introduction
McGivern, Yvonne - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10009757581
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Creating and marketing new products and services
Garcia, Rosanna - 2014
Persistent link: https://www.econbiz.de/10013548460