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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2013
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4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
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Keller, Kevin Lane
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Opresnik, Marc Oliver
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2015
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14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
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Marketing management
Kotler, Philip
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Keller, Kevin Lane
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2016
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15, global edition
Persistent link: https://www.econbiz.de/10013547290
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