Goldar, Bishwanath; Misra, Smita - In: American Journal of Agricultural Economics 83 (2001) 1, pp. 150-156
The willingness-to-accept (WTA) measure of value is often subject to a systematic, large bias, making it unsuitable for use in contingent valuation studies. However, for the valuation of environmental goods, in many cases WTA rather than the willingness-to-pay (WTP) is the relevant measure. The...
