In this study, senior executives with electronic data interchange (EDI) experience explained the factors their firms considered when deciding to use EDI. The majority of their comments focused on the operational (i.e., internal) benefits they are receiving from EDI. Most of the firms that...

This paper examines the effects of price and brand information on consumer risk in making purchase decisions. The introduction of non-monetary risk reinvigorates a promising research stream that has investigated the relationship of market cues and buying behavior. The research results strongly...

This paper builds the framework for linking the established work of competitive advantage with the emerging discipline of value marketing. The outcome of this linkage is the concept of strategic value management. Strategic value management focuses on the right combinations of product quality,...

This study examines how the Fortune 500 use transactional public Web sites (TPWS). It applies innovation diffusion theory to identify variables and construct a model to explain differences in adoption rates of TPWS across industries. The study finds high rates of TPWS adoption in the airline,...

This paper reports a study that incorporated a reasoning by analogy (RBA) system into a business simulation game of the microcomputer industry. The RBA system was designed to support a managerÕs intuition and judgement by facilitating the use of analogies. Users search for comparable (i.e.,...

This paper examines the effects of price and brand information on consumer risk in making purchase decisions. The introduction of non-monetary risk reinvigorates a promising research stream that has investigated the relationship of market cues and buying behavior. The research results strongly...

This paper builds the framework for linking the established work of competitive advantage with the emerging discipline of value marketing. The outcome of this linkage is the concept of strategic value management. Strategic value management focuses on the right combinations of product quality,...

In this study, senior executives with electronic data interchange (EDI) experience explained the factors their firms considered when deciding to use EDI. The majority of their comments focused on the operational (i.e., internal) benefits they are receiving from EDI. Most of the firms that...

This study examines how the Fortune 500 use transactional public Web sites (TPWS). It applies innovation diffusion theory to identify variables and construct a model to explain differences in adoption rates of TPWS across industries. The study finds high rates of TPWS adoption in the airline,...