The strategy of franchising has become an increasingly important growth option for firms operating in todayÕs highly competitive marketplace. This paper describes the present status of franchising and provides managers with practical, strategic guidance on its use. Three general forms of...

The strategy of franchising has become an increasingly important growth option for firms operating in todayÕs highly competitive marketplace. This paper describes the present status of franchising and provides managers with practical, strategic guidance on its use. Three general forms of...

Environmental scanning is that part of the strategic planning process which monitors emerging changes and issues and determines their likely impact on business decisions. While sophisticated scanning systems are not yet widely used in the banking industry, much has been learned about such...

The strategy of franchising has become an increasingly important growth option for firms operating in today’s highly competitive marketplace. This paper describes the present status of franchising and provides managers with practical, strategic guidance on its use. Three general forms of...