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Sozialer Wandel
2
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2
Marktforschung
1
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Article
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Zaltman, Gerald
4
Schwartz, Richard D.
2
Bonoma, Thomas V.
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Lin, Nan
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American behavioral scientist : ABS
Legends in marketing
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Behavioral models for market analysis : foundations for marketing action
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Legends in consumer behavior
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Marketing analysis for societal problems
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Marketing research : a magazine of management and applications
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Marketing und Verbraucherpolitik
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Nonprofit marketing : sectoral applications
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Organizational buying behavior
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Planning Review
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ECONIS (ZBW)
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1
Perspectives on social change
Zaltman, Gerald
;
Schwartz, Richard D.
- In:
American behavioral scientist : ABS
14
(
1971
)
5
,
pp. 629-782
Persistent link: https://www.econbiz.de/10003028431
Saved in:
2
Perspectives on social change
Zaltman, Gerald
(
contributor
); …
- In:
American behavioral scientist : ABS
14
(
1971
)
5
,
pp. 629-782
Persistent link: https://www.econbiz.de/10003202319
Saved in:
3
Marketing : theoretical perspectives on an applied social science
Bonoma, Thomas V.
(
contributor
);
Zaltman, Gerald
(
contributor
)
- In:
American behavioral scientist : ABS
21
(
1978
)
4
,
pp. 467-624
Persistent link: https://www.econbiz.de/10003176695
Saved in:
4
On the nature of innovations
Zaltman, Gerald
;
Lin, Nan
- In:
American behavioral scientist : ABS
14
(
1971
)
5
,
pp. 651-673
Persistent link: https://www.econbiz.de/10003028425
Saved in:
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