Consumer's health protection has become a major concern of global public policies, given that overweight and obesity have alarmingly increased, particularly among children and teens. The paper addresses one of the current problems caused by globalization, namely the obvious tendency of young...

In the current context of the market, very complex and dynamic, we can observe the crystallization of a new generation of consumers, with a specific behavior and a particular manner of approaching the quality unlike the one of traditional consumer. The concept of quality, perceived by the...

In the last decades, nutrition labels have provided an increasing amount of information about the nutritional value of a foodstuff, in a variety of patterns, having the main goal to help consumers in making healthier food choices. Now, many questions appeared related to the effectiveness of...

The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their...

The alert lifestyle, the great availability and accessibility of foodstuff and the powerful pressure exercised by the food industry by means of mass-media, in order to encourage overconsumption, have disturbed all the elements of food consumers' behaviour, causing them to miss the nutritional...

The interest of young people for their future socio-professional was always and everywhere a dominant factor and also a notorious motivator factor in their efforts. Studies conducted by entities concerned as well as researchers from various social areas have shown that this interest is also...

As they become increasingly aware of the importance of healthy eating and of the serious food imbalance caused by the overconsumption of industrial, ultra-processed and superorganoleptic food, consumers are now beginning to turn their attention to food choices guaranteeing both individual health...

The present paper presents the methodology and the main results of a quantitative study applied on a sample of 1010 respondents, in the Romanian banking industry. The aim of the study was to research the customer level of loyalty toward Romanian organizations acting in the retail banking sector....

In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value...

Traditional products represent an important component of the Romanian culture, of the Romanian identity, of the national heritage. In order to succeed imposing over fakes on the market, this product's regime must be very well defined and regulated by the acting legislation. While also...