BUDICA, Ilie; PUIU, Silvia; BUDICA, Bogdan Andrei - In: Annals - Economy Series 1 (2010) April, pp. 67-78
The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the...