In recent years, the expansion of touristic activities confirmed the importance of marketing activities in touristic regions. In tourism as well, globalization implies an unlimited number of options, and the traditional elements regarding competition and differences related to price or quality...

With the development of information society, the introduction of information and communication technology raises new challenges for public administration efficiency while providing the opportunity and the coordinates for developing activities closer to the citizen; in this context, increasing...

Scope of the study: The study would try to throw some insights into the existing services provided by the banks and the gap between the customer expectations, perceptions and the actual state of performance. The results of the study would be able to recognize the lacunae in the system and thus...

The purpose of this paper is to discuss the main issues that deal with higher education institutionsâ€(tm) mission statements, from a marketing perspective. It has long been argued in the literature that missions represent the foundation upon which institutions build their strategic plans,...

In recent years, organizations are obliged to render more services in addition to their offers. The quality of service has become an aspect of customer satisfaction. It has been proven by some researchers that service quality is related to customer satisfaction. Others used service quality...

Worldwide, the trend of the last twenty years has been that of globalization and the intense development of the social systems. In this context, nation states are put in a completely new position in which institutions and administrative systems should be flexible to accommodate these changes. In...

I would like to point out that this paper focuses on the skincare product market, because of the amplitude that it holds in the global cosmetic industry. The aim of this paper is to compare the dominant cosmetic consumer’s market (i.e.France, Germany, U.S.A. ) to the ones that are just now...

TAbstract: The Umbrella Brand can be define to be the mother brand which is not usually model specific which houses the family of brands. sis a trustworthy, relevant, and distinctive promise to the consumer. In our case of General Motorâ€(tm)s Europe, Opel /Vauxhall is the Umbrella Brand. To...

Marketing performance management has been one of the most prominent streams in recent marketing research and practice. Concepts such as marketing metrics and marketing performance management systems have been advanced, together with holistic models to measuring and managing performance of the...

In public services, the political component of the marketing environment has a major importance, as all decisions adopted within central administration influence both the objectives and measures implemented by units of local government and other public service providers. Any discontinuity in the...