Innovation plays a vital role in a company'(tm)s development and in helping it keep up with new technologies and customers'(tm) highest expectations. A large number of publications on tourism innovation reflect the interest of many authors in this topic. In the past few years several authors...

In the attempt to boost its international competitiveness, the European Union realized that it should enrich the ways to achieve it by using the intangible assets that it holds. Knowledge and intellectual capital, innovation, science and entrepreneurship are key drivers of economic development...

Our paper represents a pleading for fair value in the specific case of valuating inventories. The real significance and implications of fair value can only be seen after analyzing the topic from different points of view concerning all involved actors. Therefore we have based our scientific...

Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators...

The companies’ sector in Romania experienced a positive development after 1990, especially concerning their number, as a result of private initiative and privatizations. The prevalence of SMEs in the companies’ sector is obvious, and their number increased 3.4 times after 1992, to a amount...

Entrepreneurial universities have emerged as a consequence of survival in a global competitive environment. It is for that reason change in economic education becomes so important. The aim of this paper is to discuss how well learning-by-doing programs could be used and produce significant and...

Harmonizing organizational strategy with strategy at supply chain level can maximize the overall benefits for supply chain participants. After a discussion of the performance transmission tools and their mechanism, this paper focuses on estimating the impact of harmonizing organizational...

Spa tourism is one of the most old tourism forms. The outlook about tourism spa was changed, it isn’t seen just as a treatment tourism but one for vigorously, physical and emotionally strength. In this new conception, new consumer segments are aimed. Actual Romanian spa resorts offer has to be...

You are not the only company capable to create value for your clients. For making valuable products, for performing high standard services, one company is no longer enough in this new informational era, in this new needs era. Better business performing means now to satisfy more complex needs...