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BARTER-BASED TRADE - THE ENGINE OF THE ECONOMIC RECESSION

Andrei, Lancranjan - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1161-1165

was no currency, an account unit was present, generally gold. I am attracted by this subject because the barter economy … didn`t disappeared totally when the currency based trading began growing. In my opinion, a healthy economy should have a … strong currency economy, but the businesses should seek partners willing to make barters. This kind of trading makes both …

Persistent link: https://www.econbiz.de/10010607305

EXPLORATORY RESEARCH REGARDING ROMANIANS’ PERCEPTION ABOUT THE REGIONAL BRAND “MARAMUREª”

Alexandra-Maria, Drule; Alexandru, Chiº; … - In: Annals of Faculty of Economics 1 (2013) 1, pp. 776-785

In recent years, the expansion of touristic activities confirmed the importance of marketing activities in touristic regions. In tourism as well, globalization implies an unlimited number of options, and the traditional elements regarding competition and differences related to price or quality...

Persistent link: https://www.econbiz.de/10011094128

STAKEHOLDERS, THE DETERMINANT FACTORS IN DEVELOPMENT AND OPERATIONALIZATION OF E-GOVERNANCE IN ROMANIA

FLORENTINA, NEAMTU - In: Annals of Faculty of Economics 1 (2013) 2, pp. 595-604

With the development of information society, the introduction of information and communication technology raises new challenges for public administration efficiency while providing the opportunity and the coordinates for developing activities closer to the citizen; in this context, increasing...

Persistent link: https://www.econbiz.de/10010733825

SERVICE QUALITY: A CASE STUDY OF BANCA ROMANEASCA

CORNELIU, BENTE - In: Annals of Faculty of Economics 1 (2013) 2, pp. 421-429

Scope of the study: The study would try to throw some insights into the existing services provided by the banks and the gap between the customer expectations, perceptions and the actual state of performance. The results of the study would be able to recognize the lacunae in the system and thus...

Persistent link: https://www.econbiz.de/10010733836

MISSION STATEMENTS IN HIGHER EDUCATION: CONTEXT ANALYSIS AND RESEARCH AGENDA

Camelia, Gordan; Dorel, Pop Marius - In: Annals of Faculty of Economics 1 (2013) 2, pp. 653-663

The purpose of this paper is to discuss the main issues that deal with higher education institutionsâ€(tm) mission statements, from a marketing perspective. It has long been argued in the literature that missions represent the foundation upon which institutions build their strategic plans,...

Persistent link: https://www.econbiz.de/10010733841

THE QUALITY OF BANKING SERVICES - A BASIC PREMISE OF A BANK SUSTAINABILITY

CORNELIU, BENTE - In: Annals of Faculty of Economics 1 (2013) 2, pp. 430-439

In recent years, organizations are obliged to render more services in addition to their offers. The quality of service has become an aspect of customer satisfaction. It has been proven by some researchers that service quality is related to customer satisfaction. Others used service quality...

Persistent link: https://www.econbiz.de/10010733845

THE NEED OF RETHINKING THE PUBLIC ADMINISTRATION SYSTEM IN THE CONTEXT OF THE GROWING POWER OF THE CIVIL SOCIETY

FLORENTINA, NEAMTU - In: Annals of Faculty of Economics 1 (2013) 2, pp. 587-594

systems. In this context, nation states are put in a completely new position in which institutions and administrative systems … acquire new dimensions. Thus, public bodies must respond to new changes in the world economy, but equally to new requirements …

Persistent link: https://www.econbiz.de/10010733846

THE IMPACT OF GLOBALIZATION IN THE INDUSTRY OF COSMETICS

SECARA, OANA MARIA; SASU, DINU VLAD - In: Annals of Faculty of Economics 1 (2013) 2, pp. 681-691

I would like to point out that this paper focuses on the skincare product market, because of the amplitude that it holds in the global cosmetic industry. The aim of this paper is to compare the dominant cosmetic consumer’s market (i.e.France, Germany, U.S.A. ) to the ones that are just now...

Persistent link: https://www.econbiz.de/10010733851

MARKETING REQUIREMENTS FOR DEVELOP A BRAND IN AUTOMOTIVE INDUSTRY

Zima, Liliana Adela - In: Annals of Faculty of Economics 1 (2013) 2, pp. 664-671

TAbstract: The Umbrella Brand can be define to be the mother brand which is not usually model specific which houses the family of brands. sis a trustworthy, relevant, and distinctive promise to the consumer. In our case of General Motorâ€(tm)s Europe, Opel /Vauxhall is the Umbrella Brand. To...

Persistent link: https://www.econbiz.de/10010733854

MARKETING PERFORMANCE IN ROMANIAN SMALL AND MEDIUM-SIZED ENTERPRISES - A QUALITATIVE STUDY

Sorina-Diana, Mone; Marius-Dorel, Pop; Nicoleta-Dorina, … - In: Annals of Faculty of Economics 1 (2013) 2, pp. 672-680

. Concepts such as marketing metrics and marketing performance management systems have been advanced, together with holistic …

Persistent link: https://www.econbiz.de/10010733860