Gherman, Cristina; Marcu, Mihaela - In: Annals of the University of Petrosani, Economics 10 (2010) 4, pp. 97-104
During crisis, one of the first measures taken by the leadership management is the reduction, sometimes major, of marketing budgets. But, during this period, the promotion is essential and neglecting the communication actions may lead to significant losses on a long term basis. In the current...