This paper is about an instrumental research conducted in order to compare the information given by two multivariate data analysis used fordividing a population in clusters. These methods are K-means cluster and TwoStep cluster, which are available in SPSS system. Such methods could be used in...

Starting from the idea that nowadays the companies use the promotion and communication by event more and more because of the advantages it entails, this paper uses the marketing quantitative research as a tool and it's scope is to present the opinions and the attitudes of the people that...