Understanding citizen online goals is critical because it gets at the heart of what the public institution web site should or could "do." The challenge for e-marketers is that for most agencies/institutions, there are likely to be multiple goals that represent the "reason why" citizen could come...

This article is highlighting the fact that the Internet is a revolution greatly speculated by the marketing instruments. It has redefined the way that organizations (public or private) are conducted. They still need to remember that the Internet has not captured the entire world population and...