In recent years, many new and interesting business models for Internet-based selling have emerged with the advent of electronic commerce, one of which is the Internet-based group-buying. Since group-buying can be quickly built and removed, and the consumers can pay a lower price for the product...

The current chapter is a tentative step toward investigating the allocation of advertising budget between the internet platform and the entity platform according to the long-term and short-term achievement of advertising investment. We provide a decision-making framework on how to allocate the...