A generalized Heckman model of purchase decisions is estimated incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases. Economic implications for evaluating consumer purchase decisions and the design of...

In expanding markets, firms face uncertainty about demand response to changing conditions and the appropriate pricing response. Inclusion of retail demand factors in explaining markup decisions by wholesalers is crucial to accurate evaluation of the effects of price and market changes on...