Messer, Kent; Kaiser, Harry; Payne, Collin; Wansink, Brian - In: Applied Economics 43 (2011) 12, pp. 1535-1549
Consumers consistently express concern about the risk of new variant Creutzfeldt-Jakob Disease (nvCJD) from eating beef. Given several US cows infected with Bovine Spongiform Encephalopathy (BSE) (mad cow disease) and recent findings that the path of transmission of nvCJD remains unknown, the...