Employing implicit discount rates (derived from subjects' cash-flow responses) previous experimental studies find that the order of magnitude of the implicit rates is higher than actual capital-market rates, and that the impact of time (t) and (S) of the cash-flow on discount rates (R) is...

Stock options are usually sold in bundles of 100 units, and their price can be quoted either per unit or per bundle. In this article, the effect of different methods of quoting financial asset prices on the subjective value of a contract was examined experimentally. In particular, we examined...

The study examined the impact of preferences for an item on the Willingness to Pay (WTP) and Willingness to Accept (WTA). The results show that the differences between biddings for preferred and less preferred items are smaller in the selling position than in the buying position. This result can...