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~isPartOf:"Applied Stochastic Models in Business and Industry"
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Applied Stochastic Models in Business and Industry
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
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Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups
Goos, Peter
;
Dens, Nathalie
;
De Pelsmacker, Patrick
; …
- In:
Applied Stochastic Models in Business and Industry
35
(
2019
)
5
,
pp. 1228-1252
Persistent link: https://www.econbiz.de/10012272481
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