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Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
2
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent
;
Kaiser, Harry
;
Payne, Collin
;
Wansink, Brian
- In:
Applied economics
43
(
2011
)
12
,
pp. 1535-1550
Persistent link: https://www.econbiz.de/10009013983
Saved in:
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