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Brand power index using principal component analysis
Bei, Lien-Ti
;
Cheng, Tsung-Chi
- In:
Applied economics
45
(
2013
)
20
,
pp. 2954-2960
Persistent link: https://www.econbiz.de/10010053556
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Brand power index : using principal component analysis
Bei, Lien-ti
;
Cheng, Tsung-chi
- In:
Applied economics
45
(
2013
)
19/21
,
pp. 2954-2960
Persistent link: https://www.econbiz.de/10010192345
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