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The strategic nature of advertising in segmented markets
Depken, Craig; Snow, Arthur - In: Applied economics 40 (2008) 22-24, pp. 2987-2994
Persistent link: https://www.econbiz.de/10008210254
Cover Image
The strategic nature of advertising in segmented markets
Depken, Craig; Snow, Arthur - In: Applied economics 40 (2008) 23, pp. 2987-2995
Persistent link: https://www.econbiz.de/10008931941
Cover Image
The strategic nature of advertising in segmented markets
Depken, Craig A.; Snow, Arthur - In: Applied economics 40 (2008) 22/24, pp. 2987-2994
Persistent link: https://www.econbiz.de/10003803807