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Modelling household purchasing behaviour to analyse beneficial marketing strategies
Dong, Diansheng
;
Schmit, Todd M.
;
Kaiser, Harry
- In:
Applied economics
44
(
2012
)
6
,
pp. 717-726
Persistent link: https://www.econbiz.de/10009817698
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Modelling household purchasing behaviour to analyse beneficial marketing strategies
Dong, Diansheng
;
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Applied economics
44
(
2012
)
4/6
,
pp. 717-725
Persistent link: https://www.econbiz.de/10009532038
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