This chapter provides a simple theoretical framework to analyze optimal provision of quality-of-service of the internet by a monopolistic internet service provider (ISP) in the presence of vertical integration. There are two vertically differentiated content providers (CPs), and one of them is...

Facebook and Google and other internet giants are multisided markets (MSM). The user-side of the market, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising which appears when the users click on advertisers' web sites. They can...