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Die Gestaltung des Implementie...
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Das Modell-System von Rao-Thomas als Entscheidungshilfe für Sonderpreis-Aktions-Entscheidungen von Markenartikelherstellern
Deutsch, Wilhelm
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Rieder, Bernhard
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1981
Persistent link: https://www.econbiz.de/10000166900
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