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Macromarketing applications, Part II:
marketing
versus consumer research
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505780
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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505794
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Marketing
applications : branding, communications, and strategy
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505798
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Consumer information processing :
marketing
applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
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2016
Persistent link: https://www.econbiz.de/10011446058
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PR : Wandel - Wege - Wagnisse
Wiedmann, Klaus-Peter
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1992
Persistent link: https://www.econbiz.de/10013416582
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