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~isPartOf:"Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing"
~person:"Baden, Michael"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Interaktives Fernsehen (ITV) als Kommunikationsinstrument im Kundenmanagement
Baden, Michael
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Bauer, Thomas
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2007
Persistent link: https://www.econbiz.de/10003849314
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