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~isPartOf:"Arbeitspapiere / Institut für Marketing, European Business School"
~subject:"Target group"
~subject:"Öffentlichkeitsarbeit"
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Arbeitspapiere / Institut für Marketing, European Business School
Journal of advertising : official publication of the American Academy of Advertising
24
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of marketing communications
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Journal of promotion management : JPM
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European journal of marketing : EJM
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International journal of consumer studies
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Journal of promotion management : innovations in planning and applied research
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Europäische Kulturen in der Wirtschaftskommunikation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Health marketing quarterly
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of current issues and research in advertising : JCIRA
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Journal of food products marketing
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Research
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SpringerLink / Bücher
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Basler Schriften zum Marketing
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Corporate communications : an international journal
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Operations research
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Review of industrial organization : RIO
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The advertising and consumer culture reader
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Australasian marketing journal
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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CESifo working papers
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Central European business review : CEBR
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ERIM Report Series Reference
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Sponsorship als Marketinginstrument
Specht, Andreas D. von
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1985
Persistent link: https://www.econbiz.de/10000422162
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Sponsoring in der Bundesrepublik : Ergebnisse einer Unternehmensbefragung
Bruhn, Manfred
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Wieland, Thomas
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1988
Persistent link: https://www.econbiz.de/10013409361
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