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~isPartOf:"Arbeitstagung / Forum Bürowirtschaft, BBW"
~isPartOf:"ERIM report series research in management"
~person:"Franses, Philip Hans"
~subject:"Marketingmanagement"
~type_genre:"Non-commercial literature"
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Deriving dynamic
marketing
effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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