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Borin, Norm; Lindsey-Mullikin, Joan; Krishnan, R. - In: The journal of product & brand management 22 (2013) 2, pp. 117-128

Persistent link: https://www.econbiz.de/10009745813

Borin, Norm; Lindsey-Mullikin, Joan; Krishnan, R. - In: The journal of product & brand management 22 (2013) 2, pp. 118-128

Persistent link: https://www.econbiz.de/10010122145

Singh, Jaspal; Sharma, Arun - In: Artha vijñāna : journal of the Gokhale Institute of … 59 (2017) 3, pp. 238-250

Persistent link: https://www.econbiz.de/10011873116

Sharma, Poonam; Sharma, Arun - In: Artha vijñāna : journal of the Gokhale Institute of … 58 (2016) 2, pp. 171-185

Persistent link: https://www.econbiz.de/10011669491

Grewal, Dhruv (contributor) - 2014

Persistent link: https://www.econbiz.de/10010429337

Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: The journal of product & brand management 23 (2014) 6, pp. 397-400

Persistent link: https://www.econbiz.de/10010429355

Montoya-Weiss, Mitzi; Voss, Glenn B.; Grewal, Dhruv - In: MSI reports : working paper series (2003) 2, pp. 19-35

Persistent link: https://www.econbiz.de/10001978308

Ailawadi, Kusum L.; Dant, Rajiv P.; Grewal, Dhruv - In: MSI reports : working paper series (2004) 1, pp. 77-101

Persistent link: https://www.econbiz.de/10002200394

Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47

Persistent link: https://www.econbiz.de/10002566800

Ma, Yu; Gauri, Dinesh; Ailawadi, Kusum; Grewal, Dhruv - In: MSI reports : working paper series (2010) 1, pp. 3-59

Persistent link: https://www.econbiz.de/10008992313