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~isPartOf:"Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore"
~isPartOf:"International marketing review"
~subject:"Armutsbekämpfung"
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International marketing review
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Entering the base of the pyramid market in India : a corporate social entrepreneurship perspective
Tasavori, Misagh
;
Ghauri, Pervez N.
;
Zaefarian, Reza
- In:
International marketing review
33
(
2016
)
4
,
pp. 555-579
Persistent link: https://www.econbiz.de/10011590322
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