Results of a cross-cultural, repeated measures study of advertising attitudes among subscribers toward product test magazines are presented. The subscriber of the product test magazines, seen as an important group of purchasers and trend setters, were found to have less favorable attitudes to...

This paper reports on some evidence from an international consumer survey in Germany and the United States which suggests the existence of an information-sensitive consumer-elite which transcends national boundaries. These Cosmopolitan Information Seekers, far higher in education, income, and...