Narrow search
Showing 1 - 10 of 243
Cover Image
Small retailer's new product acceptance in emerging market : a grounded theory approach
Shaikh, Ateeque; Gandhi, Aradhana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 547-564
Persistent link: https://www.econbiz.de/10011585253
Cover Image
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Cover Image
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng; Fan, Jiao; Ding, Zhihua; Khan, Inayat - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Cover Image
Computer-generated influencers : the rise of digital personalities
Mrad, Mona; Ramadan, Zahy; Nasr, Lina Issam - In: Marketing intelligence & planning 40 (2022) 5, pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Cover Image
The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro; Song, Junyi - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
Cover Image
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon; Johnson, Zachary S. - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Cover Image
Purchasing organic products : role of social context and consumer innovativeness
Persaud, Ajax; Schillo, Sandra R. - In: Marketing intelligence & planning 35 (2017) 1, pp. 130-146
Persistent link: https://www.econbiz.de/10011657331
Cover Image
Viable strategy configurations and new product development capability and performance : evidence from Thailand
Racela, Olimpia - In: Asia Pacific journal of marketing and logistics 27 (2015) 2, pp. 249-266
Persistent link: https://www.econbiz.de/10010532983
Cover Image
Acceptance of novel products : the role of religiosity, ethnicity and values
Shaheen Mansori; Sambasivan, Murali; Sidin, Samsinar Md. - In: Marketing intelligence & planning 33 (2015) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10010528568
Cover Image
Marketing's contribution from the perspective of marketing executives
Tollin, Karin; Schmidt, Marcus - In: Marketing intelligence & planning 33 (2015) 7, pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950