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Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika; Yuan, Yizhou - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
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Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
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The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
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The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika; Green, Robert T. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 372-396
Persistent link: https://www.econbiz.de/10008701736