Guan, Toh Guat; Ahmad, Zamri - In: Asian Academy of Management Journal of Accounting and … 6 (2010) 1, pp. 109-133
The pleasure of obtaining gains and the pain of incurring losses is a powerful motivating factor determining the trading behaviour of investors. The evaluation of gains and losses is dependent on the reference point. The purpose of this research is fourfold. Firstly, we investigate whether daily...