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The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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Services advertising : showcase the customer!
Décaudin, Jean-Marc; Lacoste, Denis - In: Journal of marketing communications 24 (2018) 5, pp. 518-534
Persistent link: https://www.econbiz.de/10011880799
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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A cybernetic communication model for advertising
Miles, Chris - In: Marketing theory 7 (2007) 4, pp. 307-334
Persistent link: https://www.econbiz.de/10003628285
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Chasing "animal spirits" : business expectations, performance feedback, and advertising intensity in Japanese firms
Powell, K. Skylar; Lim, Eunah; Takahashi, Hidenori - In: Asian business & management 22 (2023) 3, pp. 1035-1064
Persistent link: https://www.econbiz.de/10014327767