Gunter, Barrie - In: Aslib Proceedings 56 (2004) 4, pp. 222-223
television may eventually become the platform of choice. Television's wider penetration and familiarity gives it an edge over the … television (DTV). This paper presents a review of early evidence to emerge about DTV services and public opinion from DTV pilots … digital switchover will require a shift in mindset of the television audience as a different paradigm of television use comes …