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Firms of traditional sectors as artistic ceramic have occupied a marginal position in the literature about innovation … locations- and the drivers of their innovation process is the aim of the research that it is summarized in this article. The … main conclusions are that, in this sector, the innovation is a result of the interaction among different actors in search …
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Miles & Snow´s typology, along with Porter´s, are the most popular and contrasted ones. They have been used in multiple researches for the characterization of the competitive and strategic behaviour of companies in different sectors. In this study we aim to describe the competitive profile...
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