The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver...

Ageism-Concept and Origins: Liat Ayalon & Clemens Tesch-Römer -- Ageism: The Relationship between Age Stereotypes and Age Discrimination: Peggy Voss & Klaus Rothermund -- Multiple Marginalizations Based on Age: Gendered Ageism and Beyond: Clary Krekula, Pirjo Nikander, & Monika Wilińska --...

This book analyzes issues related to economic challenges for Japan’s regional revitalization. Japan’s responses to such challenges and to the problem of an aging population are of deep interest to the nations outside of Japan. This book brings together 19 articles contributed by Japan’s...

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in...

Das vorliegende Buch beschäftigt sich mit der Auswirkung des demografischen Wandels auf das Marketing. Robert Zniva geht der Frage nach, ob es für Händler sinnvoll ist, sich den Bedürfnissen älterer Konsumentinnen und Konsumenten anzupassen und mehr Convenience für diese Zielgruppe...

Der demografische Wandel fordert seinen Tribut -- Erwartungen zu Arbeitsplatz, beruflicher Selbstverwirklichung, Informationskanälen und Auswahlverfahren -- Fazit und Mehrwert: Harte (Personal-) Arbeit zahlt sich aus.

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market", the market...