In this paper, we assess the potential for rehabilitation of comparative analysis under its new guise of benchmarking. After a brief description of comparative analysis, we discuss the deficiencies that surrounded its fall in reputation: neglect of economic principles, limited scope for action,...

The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a variety of perspectives in recent years. The role that price plays for consumer purchases of them is complex, and will depend on the buyer, product and situation. This article...

In this paper we use Data Envelopment Analysis (DEA) to estimate technical efficiency for a sample of 1742 Australian dairy farms. Bearing in mind data limitations we find that average technical efficiency is 59 per cent, but there are significant regional differences. These results reflect...

Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...