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~isPartOf:"Australasian marketing journal"
~person:"Phau, Ian"
~person:"Verhoef, Peter C."
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Consumer behaviour
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Brand management
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Australien
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Phau, Ian
Verhoef, Peter C.
Romaniuk, Jenni
6
East, Robert
4
Lomax, Wendy
4
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3
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3
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Australasian marketing journal
Marketing intelligence & planning
8
Journal of business research : JBR
7
Journal of fashion marketing and management
7
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of promotion management : JPM
6
Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Journal of marketing
3
Journal of the Academy of Marketing Science
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of interactive marketing
2
Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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Strategic change
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The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
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Brand management ; Vol. 4
1
Econometric Institute research papers
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of wine business research : IJWBR
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
2
Consumer advocacy for luxury brands
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
Saved in:
3
Comparing student loyalty behavioural intentions across multi entry mode deliveries : an Australian perspective
Quintal, Vanessa
;
Phau, Ian
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
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