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Manufacturer and retailer brands : is strategic coexistance the norm?
Chimhundu, Ranga
;
McNeill, Lisa S.
;
Hamlin, Robert P.
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011284756
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